AINGA TRAINING

Ainga was launched in April 2022 by Fondation H and aims to provide Indian Ocean artists with a solid theoretical and practical basis to plan and develop their artistic career.

Ainga is a polysemic Malagasy term. It has its roots in the words fibatana meaning “to lift,” fialana meaning “to start,” hevitra mitombina iaingana translating as “basic principle,” mandeha evoking the idea of leaving, and tombon-dalana which means having a head-start in a race.

Ainga is the combination of all these notions, and takes shape in the context of Fondation H by supporting the careers of artists from the Indian Ocean through the organization of intensive, professionalizing workshops held regularly in Antananarivo. The Ainga program is entirely free of charge.

Since 2023, Fondation H has been an accredited training organization by the Malagasy State. This enables it, in the absence of training linked to the artist's profession in Madagascar, to issue state-certified training attestations to artists taking part in the various Ainga modules.

AINGA 2025

Module 1: Publishing in the art world

From February 26 to 28, 2025, Fondation H is offering the first module of the year dedicated to publishing in the art world. This training aims to provide participants with essential knowledge in the field of art publications, enabling them to develop skills in the design, production, and distribution of artistic publications.

Addressed to cultural professionals, journalists, and artists interested in publishing, this module covers identifying target audiences, creating editorial plans, and utilizing both print and digital media, while offering guidance on resource management and production processes.

Led by Céline Seror, founder of Artness and IAM – Intense Art Magazine, and co-curator of the Memoria exhibition, this module combines theoretical and practical sessions over 3 days (18 hours) at Fondation H.

The training aims to equip participants with essential knowledge and skills in the field of art publishing:
- Understand the evolution and formats of art publications: study the history of art publications, with a focus on the African context, and analyze various formats (digital, print, podcasts, etc.).
- Define a target audience and create an editorial plan: identify the audience for an art publication and structure its content considering the context while defining the editorial line, design, and distribution.
- Explore publishing platforms and tools: learn the specifics of digital and print media.
- Navigate the steps of creating a publication: address financial management, team building, and selecting tools and resources.

Participants of module 1 of Ainga training 2025

Schedule from February 26 to 28

February 26: Introduction to art publications

9 am to 12 pm:

• Introduction and participant presentations
• Overview of origins and history of art publications

1:30 pm to 4:30 pm:

• Review and analysis of different formats:
o In-depth analysis of various publication formats
o Identification of key elements in an art publication
o Exploration of different forms of publications available in the library of Fondation H
o Specific discussions on journals related to the Indian Ocean

February 27: Defining your voice/ your speech and engaging the reader

9 am to 12 pm:

• Debrief of the previous day
• Group formation and presentation of upcoming activities
• Identifying the audience for art publications
• Digital or print: choosing the right medium for the right audience

1:30 pm to 4:30 pm:

• Reflection on different publication formats presented by participants
• Group work: developing a publication concept (digital or print), including subject, audience, format, and tone

February 28: From concept to publication

9 am to 12 pm:

• Anatomy of an art publication and creating an editorial plan
• The steps involved in creating a publication

1:30 pm to 4:30 pm:

• Finalization of group projects: writing publication concepts
• Presentation of projects followed by discussions and feedback with other groups

Module 2 : History of contemporary Malagasy art (1960–2000)

Starting on 8 November 2025, Fondation H will offer a lecture series dedicated to the history of contemporary Malagasy art (1960–2000). Led by art historian Hemerson Andrianetrazafy, the module will take place every Saturday morning from 09:30. to 12:00, from 8 November to 13 December, over the course of six sessions.
Open to artists, cultural professionals, art students, and anyone curious or passionate about art history, this 15-hour series invites participants to develop a critical understanding of the evolution of Malagasy artistic practices in relation to political, economic, and cultural contexts.
The cycle aims to provide participants with historical and contextual tools to better grasp contemporary forms of visual expression in Madagascar :  

  • To provide a historical perspective on the evolution of Malagasy painting and visual arts since independence.
  • To shed light on the political, economic and cultural contexts that influenced artistic practices.
Ainga training 2023 © Fondation H

Schedule from 8 November to 13 December :

  • Saturday, 8 November 2025 : The 1960s art scene: The search for an identity-based iconography
  • Saturday, 15 November 2025 : The 1970s art scene: Revolutionary momentum and cultural reconfigurations
  • Saturday, 22 November 2025 : The 1980s art scene: Establishing collective approaches
  • Saturday, 29 November 2025 : The 1990s Malagasy art scene: A decade of creative effervescence and emerging structures
  • Saturday, 6 December 2025 : The late 1990s to early 2000s: Critical resurgence with the projects Razana sy Vina (Ancestors and Visions) and the founding of VAIKA
  • Saturday, 13 December 2025 : The art scene from the 1960s to 2000: Participant presentations on artists from this period

Module 3 : Building an editorial vision and content

From 2 to 5 December 2025, Fondation H will host an intensive week-long training programme focused on art criticism, cultural journalism, and publishing. Designed as a space for reflection and practical engagement, this module is open to artists, writers, communicators, and anyone interested in editorial practices within the cultural field.

Over the course of four days (24 hours), participants will be guided by the Fondation H team alongside invited professionals — including journalists, editors, and both local and international communication experts — who will share their insights and expertise.

This module explores the key elements involved in developing an editorial vision and content rooted in the Malagasy context. Through discussions and contributions from professionals in publishing, journalism and content creation, participants will analyse the stages of editorial development, build strategic thinking adapted to different formats, and address issues surrounding the visibility of the local art scene. The objectives of this training are as follows:

  • To understand the different formats and channels of publication (print and digital).
  • To explore the issues of art criticism within both local and international contexts.
  • To learn how to structure an editorial line.
  • To practice critical writing and interview techniques.
  • To gain insight into the processes of cultural content dissemination.
  • To understand the specificities of cultural journalism and art criticism.
  • To develop a content strategy aligned with a defined positioning.
Exhibition catalogue of Bientôt je vous tisse tous [Soon I will weave you all] by Madame Zo © Fondation H

Schedule from 2 to 5 December :

  • Overview of publishing types and writing formats (print and digital)
  • Practical sessions on building an editorial line and structuring a project
  • Case studies with international press organisations
  • Writing exercises, media analysis and editorial planning simulations
  • Professional networking sessions
  • Presentation of participant projects and collective feedback

Module 4 : Critical and journalistic writing

From 8 to 12 December 2025, Fondation H will offer an intensive week-long training dedicated to critical and journalistic writing in the field of art.

This 30-hour module is intended for artists, writers, students, emerging critics, and cultural professionals wishing to deepen their writing practice in relation to contemporary art.

Through writing workshops, case studies, and group discussions, the programme explores the specificities of critical writing and its various forms of dissemination, while addressing contemporary issues in cultural mediation and journalism.

This programme aims :  

  • To develop critical and journalistic writing practices within the field of art, exploring styles, formats, analytical approaches and modes of dissemination.
  • To master the tools of critical writing within the art sector.
  • To strengthen analytical and interpretative approaches to artworks and exhibitions.
  • To understand publication, formatting and dissemination processes.

This module offers an in-depth exploration of the principles, stages, techniques and issues of critical writing in art. Combining theoretical sessions with practical exercises, it enables participants to refine their understanding of the artistic field and develop a personal, grounded and well-argued writing style.

© Fondation H

Schedule from 8 to 12 December :

  • Introduction to critical writing: distinctions between critical and journalistic writing; overview of key forms of criticism (exhibition, performance, book, etc.) and a historical perspective on art criticism.
  • Methodology for critical analysis: describing, interpreting and contextualising as a framework for analysing artworks.
  • Developing a critical voice: reflecting on subjectivity in writing, the use of the first person, personal style and narrative approach.
  • Writing workshops: guided practical writing sessions.
  • Presentation and perspectives: showcasing participants’ work with collective and individual feedback to refine their projects.

ELIGIBILITY CRITERIA

• Be an artist, cultural professional, or journalist
• Be available to attend all training sessions in person

SCHEDULE

• Call for applications open until October 13, 2025

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